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The modern customer has developed a very high resistance to advertising. As soon as they suspect that someone is trying to sell them something, they dig in their heels and take a defensive stance. While the claims made in advertising might be technically accurate, there is zero expectation of objectivity, and the skeptical consumer can […]
Tips to Establishing Your Brand
Establishing your brand is your best chance at taking control of your presence in the marketplace and telling your customers – and your competitors – who you are. Sometimes branding is dismissed by fledgling business owners as a vanity project or a marketing gimmick, but the truth is that it is a fundamental component of […]
7 SEO Lies ‘Digital Marketers’ May Tell You
In this high tech age it is hard to sort out providers, who know what they are doing and those who excel in their field. We find that many so called ‘Digital Marketers’ who say they offer SEO services, tell these seven lies to unsuspecting clients. If a sales person for a digital marketing firm […]
Secure Passwords: Three Common Ways Hackers Gain Access
Many people do not realize that most breaches can be prevented by using secure passwords and establishing good employee policies on the topic. More often than not, an account is breached through these three methods.
Three Free Useful WordPress Plugins
WordPress is the worlds most popular content management system and powers over 74 million websites. After several years of working with multiple content management systems, we have found that WordPress is easy for non-technical people and technical people alike. To help and provide guidance, we wanted to put out a post on free useful plugins […]
