SEO

search engine optimization

A State of Perpetual Optimization: Three Axioms of SEO

Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and  promotions within their company. During this time, we will …

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Online Newspaper Website

CASE STUDY: Franklin County Free Press

Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the …

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Mobile Friendly Sites Have Never Been More Important

In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile usage on the rise and already dominating internet …

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