With the volume of online eCommerce sites currently online you need to give consumers a reason to make a purchase.  Consumers are more likely to respond to a brand with a good story.  Craigs-Creations.com is one of our favorite showcase websites.  He is a antique silverware artisan, but did you know that two United States Presidents have his products and that his Spiral Elegance wind chime was used in the Sony film, When a Stranger Calls. We took all of these accomplishments and decades of letters people wrote to build him a website that not only allowed him to sell his products, but also tell the story behind them.