Industry Trends to Try: Instagram Stories - LaunchUX

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Industry Trends to Try: Instagram Stories

What was once thought of as a picture sharing platform, has evolved into something much greater. Instagram is a very creative and visual platform, that allows its users to share pictures, videos, and eye-catching content of all kinds. With the addition of Instagram Stories and Live videos, this is a wonderful platform for businesses of all sizes to utilize more.

Here are 5 ways to utilize Instagram stories for your business:


Give a face to the name, and heart to the company.

Use Instagram stories and their live feature to show the more personal side of your company. A unique way to do this is to record a video of yourself or employees explaining your business and what sets you apart from the rest. Then simply “highlight” this video, and your followers will be able to view it at the top of your page every time they search for you.


Show Don’t Tell

If your business has products for sale or methods unique to your company, then you can use Instagram Stories to demo your product, or explain your method to potential clients. These demo’s will help you connect with your audience and show them something they might not have realized they needed previously.


Sneak Peaks

There is nothing someone appreciates more when shopping, then a sneak preview of something exclusive. Utilize Stories to show snippets of deals, sales, or new products coming soon. This will keep your followers engaged, and returning frequently to see what’s new and next.


Testing the Waters

Instagram Stories is the perfect place to figure out more about your audience, and what they respond best to when it comes to content. Does your target audience prefer videos or still pictures? Would they click on a link on your stories, to connect them to your website? These are just a few things you can use Instagram Stories for when it comes to your business.


Poll Them!

Instagram Stories has a wonderful new feature that every business owner should use whenever they can, the poll creator. Any regular post on your page’s story will show the number and names of those who viewed your content. However, creating a poll will help you gauge the interest level of your followers, by asking them to vote on something and give their opinion.

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