Google My Business Part Two: Google Versus Facebook – or – Search Goes Social
In his book “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many...
Google My Business Part One: Better Search Ranking, Better Search Results
We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a...
Mobile Friendly Sites Have Never Been More Important
In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile...
A-B Testing Part Two: Split-Testing for Social Media
For much of the history of advertising, it has been very difficult to identify exactly how successful a campaign actually was. A hit ad might coincide with increased sales, but it was up to the agency to demonstrate a connection between the two. Unless customers had...
A-B Testing Part One: Optimizing User Experience (UX) for Websites
In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him...About Us
LaunchUX, LLC is a team of marketers, project managers, technology professionals and more. We focus on everything that increases sales leads, social media, website traffic, technology efficiency, and of course user experiences.
If you want to learn more about LaunchUX, our products, or our services let us know! We would love to set up a time to have a one on one conversation and see how we can fit in with your business or organization’s strategy. The initial consultation is always FREE.
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Chambersburg, PA
Carlisle, PA
Mechanicsburg, PA
Harrisburg, PA
Greencastle, PA
Hagerstown, MD
The Tri-State Region