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CASE STUDY: Franklin County Free Press

Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the …

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Benefits of Subscription Based Websites

Subscription based websites are becoming more popular for business owners. There are so many benefits to building a membership site – supply replenishment, creating a private area for your customers, creating a stable income, creating relationships with customers, easier forecasting, and much more. Subscription based websites are also very convenient for your customers as well. …

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Content Marketing

How To Increase eCommerce Sales During Covid-19

For a while now, consumers have been embracing the convenience of online shopping. It’s the reason why malls are closing in favor of Amazon and other large online retailers. But for small / medium sized business owners who rely on locals for sales – there hasn’t always been a need to have an ecommerce store. …

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How To Increase eCommerce Sales

Increasing ecommerce sales is a very important goal for every company that has online sales. Fortunately there are plenty of tactics to boost ecommerce sales – many of these tactics can be implemented immediately and others are more of a long term solution for increasing sales. Here are some important topics to consider: Increasing ecommerce …

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The Impact of Geofencing Technology

This story was featured in the Fall edition of The Urban Connection Central PA’s leading publication for diversity, inclusion and multicultural news. To get the strongest impact for a business, non-profit, or recruiting effort a look at geofencing technology is likely the most powerful method of getting your message to the right individuals.  The internet has …

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Hiring Experts: The Parable of the Digital Marketer and the Broken Toilet

In July of 2019, Nathan Neil, the founder and primary project manager of LaunchUX had a problem: His toilet was very much broken. From previous work that he had done on his home, he already had a contractor on call. However, the contractor was unavailable at that exact moment, so rather than wait, Nathan made …

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