search engine optimization

A State of Perpetual Optimization: Three Axioms of SEO

Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and  promotions within their company. During this time, we will …

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Online Newspaper Website

CASE STUDY: Franklin County Free Press

Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the …

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subscription-based websites

Benefits of Subscription-based Websites

Subscription-based websites are becoming more popular for business owners. There are many reasons for businesses to build membership sites: supply replenishment, creating a private area for your customers, creating a stable income, creating relationships with customers, easier forecasting, and much more. And subscription-based websites are very convenient for your customers as well. The majority of …

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Content Marketing

E-commerce is Critical During the COVID-19 Pandemic

For a while now, consumers have been embracing the convenience of online shopping. It’s one of the primary reasons why malls are closing in favor of Amazon and other large online retailers. But for small and medium-sized businesses that rely on local residents for sales, it’s possible that there hadn’t been a need to have …

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The Impact of Geofencing Technology

This story was featured in the Fall edition of The Urban Connection Central PA’s leading publication for diversity, inclusion and multicultural news. To get the strongest impact for a business, non-profit, or recruiting effort a look at geofencing technology is likely the most powerful method of getting your message to the right individuals.  The internet has …

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