Fresh From the UX Blog
Search Optimization, Branding, Web & Digital Marketing
Local SEO Tips for Small Business Owners
Local SEO is the optimization of a website for local search results. Smaller businesses who only have local clients should be focusing their local SEO. Four reasons why small businesses need local SEO: Helps you target locals. Local SEO is very important for mobile...
Everything You Need to Succeed: Website Hosting Plans
How does a $10/month website become a $50/month website hosting fiasco? One add-on at a time. The major players in the web hosting world (you may have seen their Super Bowl ads) like to lure customers in with what at first seems to be a very attractive monthly website...
The Impact of Geofencing Technology
This story was featured in the Fall edition of The Urban Connection Central PA’s leading publication for diversity, inclusion and multicultural news. To get the strongest impact for a business, non-profit, or recruiting effort a look at geofencing technology is likely...
Hiring Experts: The Parable of the Digital Marketer and the Broken Toilet
In July of 2019, Nathan Neil, the founder and primary project manager of LaunchUX had a problem: His toilet was very much broken. From previous work that he had done on his home, he already had a contractor on call. However, the contractor was unavailable at that...
The Impact of Site Speed
With the increasing competition in the online world, business professionals are more curious to know the best tactics to ensure audience satisfaction. They are looking for new SEO matric to boost their online presence; but beyond all, they often forget to manage their...
The Benefits of Blogs for Search Engine Optimization and Content Marketing
As part of our content marketing services, LaunchUX writes, optimizes and maintains blogs for some of our clients. We primarily write them for regional companies in specialized, highly competitive fields where enhancing SEO rankings and establishing expertise are...
Google My Business Part Two: Google Versus Facebook – or – Search Goes Social
In his book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many people interact...
Google My Business Part One: Better Search Ranking, Better Search Results
We've spoken before on this blog about Google's long-view approach towards overall web optimization, which rewards: "Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a tablet while...
Mobile Friendly Sites Have Never Been More Important
In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile...
A-B Testing Part Two: Split-Testing for Social Media
For much of the history of advertising, it has been very difficult to identify exactly how successful a campaign actually was. A hit ad might coincide with increased sales, but it was up to the agency to demonstrate a connection between the two. Unless customers had...
A-B Testing Part One: Optimizing User Experience (UX) for Websites
In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him...
Your Website Needs an SSL
Secure Socket Layer (SSL) is the security backbone to all Sites on the web. It is a data protection protocol that helps to safeguard sensitive information while they are transmitted globally. It creates a secure connection between web browsers and servers, server to...
Parents, Teens and Social Media Part 3: Fifty-One Quotes
[On June 19, Nathan Neil and Janelle DelSignore of LaunchUX had the privilege of leading a presentation titled “Parent Power – Social Media” to an audience of concerned parents, grandparents and others. The candid discussion included statistics and tips intended to...
Parents, Teens and Social Media Part 2: Five Things To Know
[On June 19, Nathan Neil and Janelle DelSignore of LaunchUX had the privilege of leading a presentation titled “Parent Power – Social Media” to an audience of concerned parents, grandparents and others. The candid discussion included statistics and tips intended to...
Parents, Teens and Social Media Part 1: The Double-Edged Sword
[On June 19, Nathan Neil and Janelle DelSignore of LaunchUX had the privilege of leading a presentation titled “Parent Power – Social Media” to an audience of concerned parents, grandparents and others. The candid discussion included statistics and tips intended to...
Why you Need a Responsive Website Design
A responsive website is a user-friendly designed website that adapts itself dynamically on any device it is viewed on regardless of the screen size. It provides an optimal viewing experience, easy reading and navigation with less resizing, scrolling and panning among...
Benefits of Facebook Pixel
One of the amazing tools to be created by Facebook for marketers is the Facebook pixel. It is a powerful advertising tool that communicates between your website and your Facebook Ad Account to help you gauge the effectiveness of your Facebook advertising campaigns as...
Industry Trends to Try: Instagram Stories
What was once thought of as a picture sharing platform, has evolved into something much greater. Instagram is a very creative and visual platform, that allows its users to share pictures, videos, and eye-catching content of all kinds. With the addition of Instagram...
Content Relevancy or Bust!
Relevancy or Bust! Within the first few minutes of clicking on a link, the reader knows if they will read the information presented to them, or if they will simply exit out of your content. Within the first 15 seconds, the decision to read or interact based on the...
Mobile Searches are Dominating Web Traffic
We are becoming an increasingly mobile society and use our phones for almost everything. With more usage of smartphones, the traffic to websites from traditional computers is dropping steeply. In 2015, mobile traffic exceeded regular computer usage for the first...
LaunchUX Joins Greencastle-Antrim Chamber of Commerce
GREENCASTLE – LaunchUX, a digital marketing and business consulting firm, has officially joined the Greencastle-Antrim Chamber of Commerce. Together, LaunchUX and the Chamber are committed to supporting Greencastle’s business community by helping businesses of all...
Four Resolutions to Get Your Digital Branding in Shape This Year
A new year brings new determination to reinvent ourselves, and to commit now to a course of actions that will develop a part of ourselves that has either fallen into neglect or has been on the backburner so long we don’t remember putting it there. Every year, we...
Mobile Sites Vs. Apps: What’s Best for Your Business?
Three mobile trends are converging at this moment, and the fallout is drastically changing the landscape of mobile engagement. First, Apple is making it increasingly difficult to get an app approved into its store. Second, Google is making mobile-optimization a...
Social Media Coach
Social Media Coach A Social Media Marketing Coach can be a powerful ally for business owners who want to strengthen their social media presence, but either aren’t sure where to start or want to make sure that they are using the optimal strategies for their chosen...
Five Questions You Should Ask Your Web Hosting Provider Before Your Site Goes Live
5 Web Hosting Questions As with any business contract, it is important to ask questions that clarify the services being offered, who is responsible for various aspects of the operation and what measures are in place in case the “worst” happens. However, many people...