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How To Increase eCommerce Sales

Increasing ecommerce sales is a very important goal for every company that has online sales. Fortunately there are plenty of tactics to boost ecommerce sales – many of these tactics can be implemented immediately and others are more of a long term solution for increasing sales. Here are some important topics to consider:

Increasing ecommerce sales is a very important goal for every company that has online sales. Fortunately there are plenty of tactics to boost ecommerce sales – many of these tactics can be implemented immediately and others are more of a long term solution for increasing sales. Here are some important topics to consider:

Quality Product Images

Appearance is very important for how your consumers perceive the quality of your products. High-quality images will not only showcase the product but possibly address questions your customer has. The better the quality – the more likely they will buy your product. Also consider having a wide variety of angles of your products. 

Understand your traffic

A key ingredient of increasing ecommerce sales is to drive relevant traffic. If you stop wasting time and resources that drive irrelevant traffic to your site, you will increase your sales. Know your customer base and cater everything towards them. There’s no reason to try to pull in people who are less likely to buy your products. 

Provide as many payment options as possible

Consumers have more control than ever before in terms of how they actually pay for products online. By offering more payment options, especially newer services that are becoming increasingly popular on mobile, you’re making it easier for customers to give you their money.

Include customer testimonials

While it is possible that negative comments can hurt your sales, positive customer reviews will help boost your sales. Reviews can help sway a customer who is considering buying a product from you. Allowing previous customers to write reviews helps provide insights to the experience of both the buying and using of the product. Having all reviews on your website – including negative reviews – shows that you have confidence in your product.

Design an efficient site

This may seem like a no-brainer but having an efficient site helps boost your online sales. At LaunchUX we like to design a site where at most a customer has 4 clicks: Category > product > add to cart > checkout. The more clicks a potential customer has the less likely they will buy your products. 

Optimize your website for mobile

A lot of ecommerce sales come from mobile – so having your website designed for mobile will increase your sales. The more optimized your website is for mobile the higher it will appear on a google search.

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