Search engine optimization, or SEO, is the process of using data and web trends to boost your company’s online presence. When used correctly, SEO can help you experience increases in organic traffic, qualified leads, and hopefully, revenue. While many understand the power of SEO, not everyone actually knows best practices. As a business owner, you […]
Importance of Link Building
Search engine optimization or SEO consists on page SEO and off page SEO. On page SEO is everything you can control about your website. This would be all of your content, user experience, internal links, meta descriptions, and title tags. Off page SEO consists of factors that you don’t have full control over – these […]
Time for a New Website? Three Updates We Made (That You Should Make, Too)
Identifying the right time to get a website for your business is easy: Immediately. (As in: If you don’t have a website, contact us immediately). However, identifying the best time to update, enhance or overhaul an existing website is much more nebulous. As an important part of your brand’s identity, it’s tempting to pretend that […]
6 Parts of a Well-Optimized Webpage
Google is constantly changing its search algorithm. This method keeps websites from cheating the algorithm to get a Top 4 ranking, but it can make the average SEO copywriter’s job difficult. In this blog post, we’ll be discussing 6 components that will help you increase your rank on Google while still producing quality content. 1. […]
A State of Perpetual Optimization: Three Axioms of SEO
Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and promotions within their company. During this time, we will […]
Case Study: Fastest Web Hosting
Page load speed is a critical factor that search engines use to determine ranking and end users experience firsthand. This case study demonstrates how LaunchUX offers better page load speeds than two national competitors and what that means for our web hosting clients. Why Does Page Load Speed Matter? For a professional website, there are […]
Why We Use LiteSpeed at LaunchUX
WordPress is one of the most common Content Management Systems (CMS) available. When it comes to hosting a WordPress website, there are three common options: Apache, LiteSpeed, and NGINX. When it comes to hosting a WordPress website – the best choice is LiteSpeed. Since WordPress is one of the most common CMS used – any […]
CASE STUDY: Franklin County Free Press
Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the […]
Why LaunchUX Recommends WordPress
It shouldn’t come as a surprise to most people that WordPress is the most popular Content Management System (CMS). It’s a great tool for creating and managing your website, and any company can benefit from its features. When creating a website there are so many CMSs to choose from each with their own pros and […]
Benefits of Subscription-based Websites
Subscription-based websites are becoming more popular for business owners. There are many reasons for businesses to build membership sites: supply replenishment, creating a private area for your customers, creating a stable income, creating relationships with customers, easier forecasting, and much more. And subscription-based websites are very convenient for your customers as well. The majority of […]