Website Launch Checklist - LaunchUX

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Website Launch Checklist

Buckle up, because when it comes to launching your website into the world wide web, there are some things you need to check, and then double check. Setting up and launching your website is no easy task, so when it goes live you want to make sure that it is the best that it can possibly be. Following this checklist can help you ensure your website is ready to take off!

Page Setup 

Pages are what make up your website. They are full of important information and make up your content. Having the appropriate pages on your website is important when you go live. One of the things you will need to do before your site goes live is to delete any “dummy content”. This includes the premade content made such as fake pages and fake blogs. It is meant to fill up space on your website and does not help your SEO at all. It is unnecessary and can be deleted. 

Another essential thing to do before your website launches is to make sure that you have a homepage and that it contains all of the necessary information. You want to make sure it is user friendly and that you are providing the best experience possible for your audience. Your homepage is generally the first thing visitors see when they click on your website. It should draw in users and direct them to what they are looking for. 

Before your website goes live, another necessary step is to set up legal pages. You need to protect yourself and your business, so setting up legal pages is a must. Legal pages can include privacy policy pages, cookie consent, and other things depending on your demographic. In order to give yourself the best protection legally, check out the regions your audience comes from and make pages accordingly. 


One of the parts of your website that helps it to function so well and create a great user experience is plug-ins. In order to better optimize your site it is important to update plug-ins that you use. Keeping your plug-ins updated ensures that your users are able to use your website the way you intended. When you have plug-ins you do not use though, it is so important to uninstall them. Not only are unused plug-ins bad for your website’s performance, but they are also a security threat. By uninstalling plug-ins you do not use anymore you make your site safer and also optimize it more. Doing this before your site goes live will help boost your site’s SEO and be better for users as well. 


Links are a vital part of any website. Before you launch your website it is important to make sure that you do not have any broken links on your site. Broken links hurt your SEO and makes it harder for users to find what they are looking for. Adding links to your site if you do not have any is important to do as well as fixing any broken links because it shows search engines that you value others and that you are recognizing their work. This can create trust with your users and help your SEO. 


Making sure that your website is safe and secure is an essential part of getting your website ready to launch. Not only will it protect you, but it will also protect your users. One thing to do is activate your SSL certificate and enable HTTPS. It boosts your site security and will make users trust your site more. 

Another way to protect your website is to make sure that you backup your data. In the unfortunate case that your site does become compromised, having a backup done regularly will ensure that your site is not totally lost. Doing this before you go live is absolutely essential. 


Before your site goes live, there are two important things to check when it comes to email. The first is you need to make sure that your admin email is correct. This is important because if there is an issue or error with the website, you will need to be notified. The second thing is that you need to set up an emailing service, if you need one. Allowing your users to contact you via email is generally very efficient and can help streamline communication with your users. Having it set up so that users can immediately interact will boost user experience and engagement. 


One of the most important things to do before your website launches is to optimize it. SEO will help you reach a bigger audience and boost your visits. Taking the time to optimize your site is definitely worth it. 

One aspect of your website that is often overlooked is your permalinks. Setting your permalinks so they are easy to navigate will enhance user experience and help bring more traffic to your website. 

Another thing to check off your list as you are getting ready to launch your site is to allow search engine indexing and also submitting your XML sitemap to search engines. This will help your website come up in Google searches. It is important to double check that you are doing this because oftentimes when a site is in development, search engine indexing is turned off, so in order to pop up on search engines again, you have to turn it on. Taking the time to check and make sure search engine indexing is on and submitting your XML sitemap will greatly help your website out when it goes live. 

Anytime someone searches for something and your website pops up, the user is greeted with your title tags and meta descriptions. Going through your website and setting the title tags and meta descriptions yourself to draw in users is a great way to bring more traffic to your website. This will improve your SEO and also your business. 

Understanding your audience can make it easier to create content for your website, and can make it easier to sell your services or products. One way to get a better grasp on who your audience is, is to use web analytics. Setting up web analytics can help you to see who is visiting and interacting with your website, and then you can better cater to your audience. Google analytics can be used for free or can be paid for to get more insights on your website’s traffic. The tool, among others, is a great way to get to know your audience and use it to boost your SEO. 

One of the parts of search engine optimization that is vital is optimizing your site speed. Making sure your website is as fast as it can be should be a priority. No one wants to wait around for a website to load if a competitor is going to load faster. Test your website’s speed and start by getting rid of what is necessary before delving deeper to make your site faster. A faster site will get more traffic and more interaction. It is very important that your site is lightning fast when it launches. 

Time for Takeoff

There are a lot of moving parts when it comes to building and then launching a website. Understanding the steps you need to take can make the process a bit easier. 

  • Get rid of “dummy content”
  • Set up a homepage
  • Set up legal pages
  • Update plug-ins
  • Delete unused plug-ins
  • Make sure all links are working
  • Activate SSL certificate and enable HTTPS
  • Backup your data
  • Set admin email
  • Set up an emailing service
  • Set your permalinks
  • Allow search engine indexing and submit your XML sitemap
  • Add title tags and meta descriptions
  • Set up web analytics 
  • Optimize your site speed
  • Double check everything

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