Identifying the right time to get a website for your business is easy: Immediately. (As in: If you don’t have a website, contact us immediately). However, identifying the best time to update, enhance or overhaul an existing website is much more nebulous. As an important part of your brand’s identity, it’s tempting to pretend that …
Time for a New Website? Three Updates We Made (That You Should Make, Too) Read More »
Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and promotions within their company. During this time, we will …
A State of Perpetual Optimization: Three Axioms of SEO Read More »
Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the …
How does a $10/month website become a $50/month website hosting fiasco? One add-on at a time. The major players in the web hosting world (you may have seen their Super Bowl ads) like to lure customers in with what at first seems to be a very attractive monthly website hosting rate, but it is quickly …
Everything You Need to Succeed: Website Hosting Plans Read More »
As part of our content marketing services, LaunchUX writes, optimizes and maintains blogs for some of our clients. We primarily write them for regional companies in specialized, highly competitive fields where enhancing SEO rankings and establishing expertise are equally important. And blogs are a great way to achieve both. At LaunchUX, we understand that you …
The Benefits of Blogs for Search Engine Optimization and Content Marketing Read More »
In his book “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many people interact with all four of these companies regularly. These companies …
Google My Business Part Two: Google Versus Facebook – or – Search Goes Social Read More »
We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a tablet while maintaining an active social media presence.” It’s a bit of a mouthful, but contained within that single (run-on) …
Google My Business Part One: Better Search Ranking, Better Search Results Read More »
Social Media Coach A Social Media Marketing Coach can be a powerful ally for business owners who want to strengthen their social media presence, but either aren’t sure where to start or want to make sure that they are using the optimal strategies for their chosen platforms. These stakes are especially high for solopreneurs, local …
How many Facebook likes should I have? “I need more Facebook Likes” is a thought every business owner has. Knowing the importance of having a Facebook is something almost all business owners understand. The goal of Facebook is to provide relevant & engaging content that reaches Facebook users- keeping you top of mind. One thing …
