Google My Business Part Two: Google Versus Facebook – or – Search Goes Social
In his book “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many...
Google My Business Part One: Better Search Ranking, Better Search Results
We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a...
Industry Trends to Try: Instagram Stories
What was once thought of as a picture sharing platform, has evolved into something much greater. Instagram is a very creative and visual platform, that allows its users to share pictures, videos, and eye-catching content of all kinds. With the addition of Instagram...
Content Relevancy or Bust!
Relevancy or Bust! Within the first few minutes of clicking on a link, the reader knows if they will read the information presented to them, or if they will simply exit out of your content. Within the first 15 seconds, the decision to read or interact based on the...About Us
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