GREENCASTLE – LaunchUX, a digital marketing and business consulting firm, has officially joined the Greencastle-Antrim Chamber of Commerce. Together, LaunchUX and the Chamber are committed to supporting Greencastle’s business community by helping businesses of all sizes connect with their customers.
LaunchUX is a web building, hosting and branding company that also provides social media and content marketing strategies. The team of experienced marketing and content specialists is led by owner and certified project manager Nathan Neil, who also provides professional consulting services.
“As a relatively new business ourselves, we look forward to connecting with other business owners through our Chamber membership,” said Neil. “As a company that specializes in digital marketing – whether it’s a mobile-optimized website, social media management, or other digital content – we can appreciate the Chamber’s commitment to a Facebook and e-newsletter-driven strategy.”
He added: “In a town the size of Greencastle, investments in your online presence will stretch further – both financially and geographically – than traditional advertising methods.”
But only if these investments are developed and executed successfully, which requires businesses to post good content and post it frequently.
“An active social media presence is a must,” said Janelle DelSignore, LaunchUX’s Marketing Director. “We can make sure you are posting the right content on the right social networks to reach the right audience.”
“Some companies hire us to completely maintain their social media presence,” she explained, “while others only need some initial consulting to get them started. My passion is marketing your passion, so I’m as excited about your success as you are.”
The Chamber is dedicated to helping its approximately 300 members introduce themselves and build lasting relationships with the community. One of the ways the Chamber accomplishes this is by sharing their members’ events and promotions through their own social media outlets and monthly e-newsletter – at no extra cost to its members.
The Chamber has also partnered with two radio stations to promote its members on local business-themed programs. This is in addition to the many Chamber-led events and sponsorship opportunities like Heritage Christmas, Sidewalk Days, or the Craft Beer and Wine Festival.
And, of course, there are the networking mixers, including their very successful breakfast series.
All of these initiatives are geared towards helping business owners capitalize on the town’s prime location along the I-81 corridor while gaining traction with local residents.
“If you’re a newbie breaking into Greencastle, it can be hard to break through that barrier,” said Georgina Cranston, Executive Director of the Greencastle-Antrim Chamber of Commerce. “One of the advantages of doing business in Greencastle is that the people are really, really loyal. Once you get in and make those connections, you’ve got a connection for life.”
When discussing the Chamber’s efforts to help promote local businesses, Cranston added: “We encourage all of our members to get involved and to start taking advantage of some of these no-cost ways of getting your name out there. We are committed to helping members be successful and will work with them in any way we can, but if we don’t know about it, we can’t do it.”
Cranston understands that marketing and self-promotion often become afterthoughts for small business owners simply because they don’t have the time. A business with one or two employees will find it very difficult to set aside time to manage their social media or venture out to attend an in-person mixer.
“They don’t have time to go to breakfasts and mixers or get involved with Chamber activities,” she said. “Unfortunately, that limits the extent to which their business is going to grow. If they’re inside their business all the time, and they never get out of it, then their business is going to be limited by that landscape.”