If you’re a business owner who has decided to dip your toes into the digital landscape, Wix and Squarespace might have seemed like a great starting point. These platforms are accessible, offer beautiful templates, and do not require a steep learning curve. However, they also come with a notable limitation: slow website speed. This issue isn’t just an inconvenience; it can seriously affect your site’s SEO performance.
At LaunchUX, we don’t use Wix or Squarespace for our projects, but we acknowledge that they can be the right choice for some businesses—especially those starting out. If you’re grappling with website speed issues, read on to find out why this happens and what limitations you may face in solving the problem. And remember, we’re always here to offer specialized solutions that can dramatically improve your site’s performance.
The Reality of Slow Websites
Multiple studies, such as one from Google, indicate that 53% of users will leave a mobile page if it takes longer than three seconds to load. Slow-loading websites are not just a user experience issue; they’re a business issue.
Search engines like Google take page load time into account when ranking websites. Slow-loading websites are less likely to appear on the first page of search results, leading to lower visibility and lost opportunities for lead generation and conversions.
Why Wix and Squarespace Sites Can Be Slow
Both Wix and Squarespace are built to be user-friendly and accessible. The downside is a lack of depth in customization options, especially concerning performance optimization. With more robust platforms, developers can dig into the code to make a plethora of changes. That’s not the case with Wix and Squarespace.
Since these are hosted platforms, you don’t get to choose where your website is hosted. This means you’re stuck with whatever server resources Wix or Squarespace allocate to you, affecting speed to some extent.
Both platforms employ a “what you see is what you get” (WYSIWYG) editor, which is excellent for ease of use but not always efficient in terms of code. This often leads to unnecessarily complicated or “bloated” code, which can slow down your website.
The Limitations in Solving The Problem
Lack of Direct Access to Server and Database
In platforms like WordPress, you can optimize your database and even switch to a faster server if needed. Wix and Squarespace don’t offer this flexibility.
Limited Plugin Architecture
Unlike more open platforms that offer plugins for performance optimization, Wix and Squarespace have limited options, making it harder to address speed issues directly.
How LaunchUX Can Help
While Wix and Squarespace can be excellent for businesses starting out or those that don’t require complex functionalities, their limitations become apparent as you scale. At LaunchUX, we specialize in creating fast, optimized, and scalable websites that meet your business’s evolving needs. If you’re facing issues with your site’s performance, reach out to us. Let us show you the full range of solutions we can offer to make your website as fast and effective as your growing business deserves.
Wix and Squarespace offer an excellent starting point for many businesses, but they are not without flaws, particularly when it comes to website speed. If you’re grappling with this limitation, know that you’re not stuck. There are solutions available that can dramatically improve your website’s performance and, in turn, its search engine rankings. At LaunchUX, we’re always ready to help you explore these solutions.
Contact us today to see how we can assist you in turning your website into a fast, high-performing asset for your business.