Clients are expecting their Managed Service Providers (MSP) to do more than maintain networks and fix technical problems. They want guidance in building a complete digital presence—including their websites. But just because clients want web design doesn’t mean you should be the one doing it.

If you’ve considered offering web design services—or you already are—you’ve likely realized how different it is from your core offerings. Creative work doesn’t fit neatly into your ticketing system. The process is slow, labor-intensive, and filled with revisions.

Here’s the good news: MSPs don’t have to choose between saying no and doing it all themselves. In this article, we’ll break down a more efficient, scalable, and profitable way to offer web design to your clients—without adding pressure to your team or overhead to your business.

Why MSPs Are Getting Into Web Design

Clients Are Demanding More

The days of being “just the IT guy” are long gone. Most small business clients will prefer to consolidate their digital vendors. That means they expect their MSP to provide web services, email marketing, social media guidance, SEO, and more.

Web design is often the first—and most visible—element of a business’s digital brand. If your client’s website looks dated, loads slowly, or isn’t mobile-friendly, they’ll blame you whether you built it or not. They want solutions, not excuses.

You’re Losing Work by Saying No

When MSPs say “we don’t do websites,” clients often find another provider who does. The risk isn’t just losing a one-time project. You’re opening the door to a competitor who may also offer IT services—and that’s a threat to your long-term client relationships.

The Temptation to Do It In-House

To meet demand and keep control of the relationship, many MSPs attempt to build websites in-house. Some hire freelance developers or assign it to a tech-savvy technician. Others try to patch something together using Wix, Squarespace, or WordPress.

But what begins as a side project often turns into a drain on your team, your time, and your brand.

The True Cost of In-House Web Design

Offering web design seems like an easy value-add—until you’re stuck in week six of revisions, your techs are missing tickets, and the client is getting frustrated.

Let’s break down the hidden costs:

Time Drain

Your technicians were hired to solve IT issues—not to select fonts, crop images, or manage client feedback loops. When you redirect their focus to web work, you’re losing productivity where it matters most.

Lower Quality Output

Web design requires a completely different skillset than IT support. You need UX knowledge, SEO awareness, graphic design, and project management. Without these, the result is often a templated, underperforming site that reflects poorly on your business.

Staffing and Turnover

Hiring web developers, designers, or SEO experts isn’t cheap. You’ll need ongoing training to keep up with trends, and turnover in these creative roles tends to be higher than in technical positions.

Financial Risk

A poorly executed website project doesn’t just cost you time—it can cost you clients. Unhappy website clients may not trust you with their IT needs either. And if you’ve promised hosting or SEO, the pressure to deliver can extend well beyond launch day.

There’s a Better Way: Partner With a Web Design Provider Built for MSPs

Rather than trying to reinvent yourself as a digital agency, a smarter path is to partner with a white-labeled web design company that knows how to support MSPs and their clients.

Introducing MSP WebPro

MSP WebPro is a specialized solution backed by LaunchUX, a nationally recognized web design and SEO agency. It’s designed specifically for MSPs who want to offer websites and digital services to their clients—without building a creative team or managing fulfillment.

Here’s what makes the model so effective:

• White-labeled delivery: Everything is branded as your MSP. Your client never knows another company is involved.
• Turnkey service: We handle design, development, content, SEO, hosting, and updates.
• Ongoing revenue: You earn monthly income from every website we build, host, or optimize.

This model keeps your team focused on IT support while you expand your services, grow your revenue, and deepen your client relationships.

What’s Included With MSP WebPro

MSP WebPro isn’t just a one-and-done website service. It’s a full-spectrum digital presence solution that includes:

1. Professionally Designed Websites

All websites are:

• Mobile-responsive
• Custom-designed (no generic templates)
• Optimized for user experience and conversions
• Fully managed from start to finish

2. SEO and Content Strategy

We don’t just build beautiful sites—we make sure people can find them. Our SEO packages include:

• Keyword research and implementation
• On-page SEO (titles, metadata, headings)
• Optional monthly blogging
• Local search optimization

3. Hosting and Maintenance

• Lightning-fast, secure hosting
• Daily backups and performance monitoring
• SSL certificates
• Plugin and theme updates (for WordPress)

4. Project Management

We handle all the timelines, checkpoints, and client communication. You’ll stay informed and in control, but we take care of the logistics.

Want to see how it works? Apply to the MSP WebPro Partner Program to schedule a call.

The Financial Model: More Revenue, Less Risk

You make money on every project—without lifting a finger. MSP WebPro’s partner program allows you to:

• Charge your client your desired rate
• Pay MSP WebPro a wholesale price
• Keep the margin
• Earn recurring revenue on ongoing hosting, SEO, and updates

Case Scenarios: When Partnering Makes Sense

Here are three scenarios where white-label web design delivers major wins:

1. The Solo MSP

You manage everything yourself and don’t have time for new projects. A client asks for a website. Instead of turning them away, you bring in MSP WebPro and deliver a finished site—earning a profit without a time investment.

2. The Growing Team

You’ve tried offering web design but find it hard to scale. Each new client stretches your resources. With a web partner, you can take on more work and stay focused on IT services.

3. The Strategic MSP

You’re looking for long-term growth and better client retention. Adding websites, SEO, and hosting services turns you into a full-service provider—without hiring a single new employee.

Why LaunchUX? Why MSP WebPro?

Not all web design partners are created equal. Here’s what sets us apart:

Feature	MSP WebPro	DIY	Freelancers
White-labeled	Yes	No	Sometimes
Fully managed	Yes	No	No
MSP-focused	Yes	No	No
SEO built-in	Yes	No	Sometimes
Long-term support	Yes	No	Rarely
Recurring revenue	Yes	No	No

LaunchUX brings years of experience, a team of certified professionals, and a proven system that works seamlessly with your MSP business.

Say Yes to Websites—Without the Headache

Offering web design can be profitable—but only when done the right way.

Instead of building your own creative department or turning away clients, partner with a team that makes it easy to say yes. With MSP WebPro and LaunchUX, you’ll deliver great websites, retain more clients, and earn recurring income—without straining your internal resources.

Start today—apply to become a partner and turn website projects into profit, not problems. If you need a professional website for your own, reach out to LaunchUX—our award-winning team is ready to help.