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LaunchUX Social Media Case Study: North Mountain Structures
Industry: Sheds, Home Improvement
Location: Waynesboro, PA | Chambersburg, PA | St. Thomas, PA | Needmore, PA | Berkeley Springs, WV
Services Provided: Social Media Management (10 Posts/Month), Facebook & Instagram Advertising (2 Ads/Month)
Project Start: September 2024
Recorded Timeline: September 1, 2024 – August 1, 2025
Primary Goal: Generate more inquiries
North Mountain Structures partnered with LaunchUX in September 2024 to improve online visibility and drive more inquiries across their multiple sales locations. Prior to this, their social media presence had little engagement and almost no advertising history.
Within the first year of working together, their content reach grew dramatically—drawing attention from hundreds of thousands of new users, increasing interaction, and establishing their brand as a go-to destination for outdoor structures in Pennsylvania and West Virginia.
We developed a high-visibility content and advertising strategy to reach new customers and reinforce brand trust. Here’s what we implemented:
Facebook Results:
Over the year, Facebook emerged as the most powerful platform for brand exposure.
Key Insight: Between the baseline and campaign period, Facebook reach grew by more than 1,500%, video views soared, and interactions from non-followers increased nearly 14x. What began as short bursts of ad visibility became a year-long stream of consistent brand exposure — driving local awareness and qualified interest across multiple store locations.
Instagram Results:
Though a secondary platform in terms of ad spend, Instagram showed strong growth and brand reinforcement.
Key Insight: Instagram reach grew by over 225%, with strong performance from both organic and paid efforts. While fewer resources were allocated to this platform compared to Facebook, the content consistently delivered results — especially for visual storytelling and maintaining brand credibility. The spikes in engagement align with promoted seasonal content and highlight the power of image-based product marketing.
- 320K+ reached on Facebook, 8.1K+ on Instagram
- 366,855 total views across both platforms combined
- 1,539 total content interactions
- Instagram reach increased 229%, while Facebook reach grew 1,549%
- Strong ad performance was supported by consistent, high-quality organic content that reinforced branding and drove local engagement.
To build on this growth, our next phase includes:
- Creating more short-form video content to improve watch time
- Launching more dynamic ads (carousel, testimonials, inventory-focused creatives)
- Continued focus on monthly brand consistency through organic content and timely ads
LaunchUX helps businesses in healthcare and service industries stand out, earn trust, and attract more clients online.
Contact us today to discuss where you want your company to go next – and how we can help you get there.
