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LaunchUX Social Media Case Study: Kimberly Counseling Services
Industry: Mental Health
Location: Pennsylvania and Arizona
Services Provided: Social Media Management, Facebook & Instagram Advertising
Project Start: May 1, 2025
Recorded Timeline: May 1, 2025 – July 31, 2025
Primary Goal: Attract more counseling clients through increased visibility and engagement
Kimberly Counseling Services partnered with LaunchUX to grow their digital footprint and attract new clients through social media. As a local counseling center, building trust and visibility in the community was crucial to their success. Their online presence was minimal prior to May 2025, and they had never run ads before.
Within 90 days, we launched a consistent posting schedule and implemented a paid ad strategy that generated thousands of views and reached tens of thousands of potential clients.
Our social media approach focused on trust-building and local awareness, pairing high-quality organic content with a smart ad strategy.
Facebook Results:
In just 3 months, Facebook became a key driver of visibility and engagement.
This campaign was particularly effective in getting Kimberly Counseling Services in front of new eyes. Non-followers engaged consistently, indicating the messaging resonated beyond their existing network.
Instagram Results:
While Instagram had a smaller ad spend, it helped reinforce the brand's visual identity and deepen engagement.
Instagram became a powerful secondary platform for brand awareness and credibility with prospective clients.
- 86,000+ people reached on Facebook
- Over 119,000 combined views across both platforms
- 100% increase in interactions
- Consistent engagement from non-followers = high audience expansion
As momentum builds, Kimberly Counseling Services is set to benefit from long-term retargeting and deeper messaging. Our next steps include:
- Refining ad creative to increase conversion potential
- Using warm audiences for service-specific outreach
- Continuing to post engaging, supportive content each month
LaunchUX helps businesses in healthcare and service industries stand out, earn trust, and attract more clients online.
Contact us today to discuss where you want your company to go next – and how we can help you get there.
