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LaunchUX Social Media Case Study: Cumberland Valley Tree Services & Landscaping
Industry: Tree Services
Location: Franklin, Adams, Cumberland, Dauphin, York, Washington, Frederick, and Berkeley Counties
Services Provided: Organic Social Media Posting (10 posts/month) on Facebook & Instagram
Project Timeline: Client since 2014
Recorded Timeline: February 1, 2025 – July 31, 2025
Primary Goal: Brand Awareness & More Clients
Cumberland Valley Tree Services & Landscaping (CVTS-L) has been a long-term partner with LaunchUX, using consistent organic posting to stay visible and relevant across social media. With a blend of educational content, seasonal campaigns, customer reviews, and promotional highlights, CVTS-L has built a strong reputation as a trusted authority in tree services.
Even without paid advertising, consistent posting continues to generate impressive organic results—expanding visibility, strengthening trust, and driving engagement across both Facebook and Instagram.
LaunchUX manages 10 organic posts per month for CVTS-L, designed to:
Facebook Results (Feb 1 – July 31, 2025):
From February to July 2025, Facebook became a key driver of visibility and engagement.
Growth in both follower and non-follower engagement shows that CVTS content is expanding visibility beyond its existing audience, while long-form video views (↑362%) demonstrate deeper engagement from those who interact.
Instagram Results (Feb 1 – July 31, 2025):
From February to July 2025, Instagram continued to grow as a strong channel for visibility and engagement.
While reach dipped slightly, Instagram posting doubled both total views and interactions. Consistent content is driving higher engagement quality and reinforcing CVTS’s brand presence among followers.
- 156K+ combined views across Facebook & Instagram in 6 months
- 24K+ people reached organically on Facebook (+251%)
- 3.6X growth in long-form video views (1-minute views)
- 3.6K+ total content interactions across both platforms
- Stronger follower engagement and expanded visibility from non-followers
To continue this growth, the next phase will include:
- Expanding short-form video content for better engagement and retention
- Running seasonal content campaigns (fall cleanup, storm prep, winter readiness)
- Showcasing more customer testimonials to strengthen trust and social proof
Cumberland Valley Tree Services & Landscaping proves that consistent, high-quality posting alone can drive remarkable results. By focusing on education, seasonal relevance, and customer trust, CVTS-L continues to grow brand visibility and credibility—without relying on paid ads.
Contact us today to discuss where you want your company to go next – and how we can help you get there.
