Website Development and SEO for Medical Providers - LaunchUX

Case Studies

LaunchUX Case Study: PGC Counseling

Business Overview
PGC Counseling provides mental health services to people suffering from depression, anxiety, PTSD, dissociative disorders and more.

Company Objective
The pandemic forced PGC Counseling to go 100% remote, which was a difficult change for a business that relies on face-to-face interactions. LaunchUX created several interactive online worksheets and form so clients could register, submit insurance information, sign permission/release forms, and pay their bills.

Additionally, PGC Counseling added a weekly self-inventory for their clients to submit before each counseling session to give their counselor an idea of their well-being before each session. Their office has now gone entirely remote with telemedicine and their HIPAA compliant website and forms.

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Traffic Increase
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How We Approached It
With the rapid onset of the pandemic, PGC needed to go remote on March 16th, 2020. LaunchUX was able to update their website and create the HIPAA compliant forms within a week. We did this by digitizing their existing forms for online use so the office staff felt familiar with the forms.

What’s more, we spent considerable time ensuring the information was secure and HIPPA compliant and added secure web hosting to their website. Secure hosting is critical for all businesses (medical in particular) because of the rise of healthcare industry hacking.

Unauthorized access of healthcare industry data accounts for 45% of all cybersecurity breaches whereas the finance industry was only 12%.

LaunchUX is a boutique digital marketing firm located in Chambersburg, PA that specializes in building websites, search engine optimization and secure web hosting. Ranked by UpCity in the top 10% of SEO firms nationwide, you can be sure that LaunchUX delivers measurable results.

Contact us today to discuss where you want your company to go next – and how we can help you get there.

The team at LaunchUX helped us form this company. We started with a simple idea, an apparel company that expressed our pride in our local heritage. They helped us create our online commerce system and website. When we were ready, they formed a strategy to promote the product line on social media. They took a much more collaborative approach than any company we had worked with before. They did what we expected and exceeded it several times over.

Kris Shetler