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LaunchUX Social Media Case Study: JC Outdoors Recreation, LLC
Industry: Mobile RV Repair Service
Location: Cumberland Valley & Surrounding Areas
Services Provided: Facebook & Instagram Advertising (1–2 Ads/Month)
Recorded Timeline: February 1, 2025 – July 31, 2025
Primary Goal: Increase awareness and generate new leads
JC Outdoors Recreation, LLC partnered with LaunchUX in October 2023 to build awareness and generate leads for their mobile RV repair services. Prior to this partnership, the business had no advertising history and relied solely on word of mouth.
In the last six months, February 2025 – July 2025, advertising campaigns successfully introduced the brand to a large new audience across the Cumberland Valley region. Ads focused on showcasing convenience, reliability, and mobile service, reaching thousands of RV owners and outdoor enthusiasts.
To establish JC Outdoors Recreation as a trusted service provider, LaunchUX implemented a straightforward but effective paid social strategy:
Facebook Results (Feb–July 2025):
Within just six months, the campaigns delivered significant reach and brand awareness:
Nearly all awareness was driven by ads, but organic reach also improved significantly during the campaign period. The high percentage of non-follower interactions (68%) shows ads successfully introduced JC Outdoors Recreation to brand-new audiences who had not previously engaged.
- 604K+ total ad views built brand awareness quickly.
- 221K+ reached across the Cumberland Valley region.
- 126 content interactions (likes, comments, shares), with more than two-thirds from new, non-followers.
- Organic reach grew by 87%, showing that paid ads helped lift overall visibility.
To continue this momentum, the next phase of strategy should include:
- Expanding to Instagram ads for stronger brand reinforcement.
- Testing short-form video ads to improve engagement and storytelling.
- Running lead-focused campaigns (click-to-call, message ads, or form fills) to directly capture inquiries from interested RV owners.
LaunchUX helps small service-based businesses increase awareness, attract local leads, and establish credibility through targeted social media advertising.
Contact us today to discuss where you want your company to go next – and how we can help you get there.
