Whether you’re expanding your existing business or starting a new one, you’ll likely need to develop an online storefront, which can be accomplished with the help of an eCommerce platform. While many platforms can help you implement a beautiful website design and create a well-functioning user experience UX, two of the most popular platforms are WooCommerce and Shopify.
Each platform comes with advantages and disadvantages. The best one largely depends on the type of online store you’re making. Here’s a detailed overview of these two platforms and their pros and cons.
What Is WooCommerce?
WooCommerce is a plugin that was designed for websites built on the WordPress CMS. Over 43% of all websites are built with WordPress, which is why this platform is more popular than most eCommerce platforms.
Since WooCommerce is open source, nearly all components of your online storefront can be customized. You can also add functionality by installing different extensions. Keep in mind that this platform is considered to be SEO friendly.
Any code within this platform can be altered to suit your needs. It offers much more customization options than most other eCommerce platforms. Since it’s based on WordPress, it comes with a sleek and easy-to-navigate interface.
You’ll gain access to thousands of different themes and benefit from ample security features. This platform is regularly updated, which ensures that the security features are always state-of-the-art. Customers who use this storefront can pay with a credit card, Stripe, or PayPal.
While this platform offers many tangible benefits, there are a few issues that you should know about. For instance, installing numerous plugins can create issues with your website’s performance.
If users experience slow loading because of your plugins, they might decide to leave your storefront altogether. You can maintain performance by adding functions with HTML and CSS coding. While this platform is free to use, some of its extensions require monthly payments.
What Is Shopify?
Shopify is a comprehensive eCommerce solution that allows users to develop an online storefront, manage their inventory, and accept payments without issue. You can also avoid the technical aspects that come with managing a website. The security, caching, and web hosting of your storefront are all handled by Shopify.
Because of how easy it is to use this platform, it’s a favorite among small business owners. You’ll gain access to many fantastic themes that you can add to your site. Functionality on this platform can be extended by installing plugins, of which Shopify offers more than 1,200. These apps can help you improve your marketing, increase sales, and complete other necessary responsibilities. You’ll also benefit from 24/7 customer service.
If you have experience developing an online storefront, this platform doesn’t offer the same customization you would receive with WooCommerce. There are only ten free templates that are given to you. Any other themes you’re interested in will come with a one-time fee. Most apps also cost a small amount of money.
Is WooCommerce or Shopify Better?
When you’re choosing between these two platforms for your business, your preferences will dictate which platform fits your situation. In most cases, Shopify is considerably easier to use but doesn’t provide you with complete control over every facet of your website. Your expenses can also increase quickly if you improve site functionality with apps.
WooCommerce can give you full control of your storefront and doesn’t come with as many expenses. However, learning how to effectively use this platform can take more time. Updates are released frequently, which can be time-consuming and frustrating to install.
If you’re searching for a cost-effective platform that gives you control over the design and functionality of your website, WooCommerce may be the best. If simplicity and easy scalability are at the forefront of your needs, consider investing in Shopify. Both of these platforms can help you design a modern website that meets your needs and helps your company grow. If your current site is poorly designed, your main goal should be to update your website as soon as possible. Consider the pros and cons above to identify which platform is right for you.