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Local SEO Tips for Small Business Owners
Local SEO is the optimization of a website for local search results. Smaller businesses who only have local clients should be focusing their local SEO. Four reasons why small businesses need local SEO: Helps you target locals. Local SEO is very important for mobile searches and it helps you grow local connections. Local SEO adds
Everything You Need to Succeed: Website Hosting Plans
How does a $10/month website become a $50/month website hosting fiasco? One add-on at a time. The major players in the web hosting world (you may have seen their Super Bowl ads) like to lure customers in with what at first seems to be a very attractive monthly website hosting rate, but it is quickly
The Impact of Geofencing Technology
This story was featured in the Fall edition of The Urban Connection Central PA’s leading publication for diversity, inclusion and multicultural news. To get the strongest impact for a business, non-profit, or recruiting effort a look at geofencing technology is likely the most powerful method of getting your message to the right individuals. The internet has
Hiring Experts: The Parable of the Digital Marketer and the Broken Toilet
In July of 2019, Nathan Neil, the founder and primary project manager of LaunchUX had a problem: His toilet was very much broken. From previous work that he had done on his home, he already had a contractor on call. However, the contractor was unavailable at that exact moment, so rather than wait, Nathan made
The Impact of Site Speed
With the increasing competition in the online world, business professionals are more curious to know the best tactics to ensure audience satisfaction. They are looking for new SEO matric to boost their online presence; but beyond all, they often forget to manage their website speed online. No matter how much time you spend to create
The Benefits of Blogs for Search Engine Optimization and Content Marketing
As part of our content marketing services, LaunchUX writes, optimizes and maintains blogs for some of our clients. We primarily write them for regional companies in specialized, highly competitive fields where enhancing SEO rankings and establishing expertise are equally important. And blogs are a great way to achieve both. At LaunchUX, we understand that you
Google My Business Part Two: Google Versus Facebook – or – Search Goes Social
In his book “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many people interact with all four of these companies regularly. These companies
Google My Business Part One: Better Search Ranking, Better Search Results
We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a tablet while maintaining an active social media presence.” It’s a bit of a mouthful, but contained within that single (run-on)