Fresh from the UX Blog

Search Optimization, Branding, Web & Digital Marketing

The Impact of Site Speed

With the increasing competition in the online world, business professionals are more curious to know the best tactics to ensure audience satisfaction. They are looking for new SEO matric to boost their online presence; but beyond all, they often forget to manage their website speed online. No matter how much time you spend to create

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professional blogs

The Benefits of Blogs for Search Engine Optimization and Content Marketing

As part of our content marketing services, LaunchUX writes, optimizes and maintains blogs for some of our clients. We primarily write them for regional companies in specialized, highly competitive fields where enhancing SEO rankings and establishing expertise are equally important. And blogs are a great way to achieve both. At LaunchUX, we understand that you

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Google Search Experts

Google My Business Part One: Better Search Ranking, Better Search Results

We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a tablet while maintaining an active social media presence.” It’s a bit of a mouthful, but contained within that single (run-on)

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Mobile Friendly Sites Have Never Been More Important

In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile usage on the rise and already dominating internet

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social media ab testing data science

A-B Testing Part Two: Split-Testing for Social Media

For much of the history of advertising, it has been very difficult to identify exactly how successful a campaign actually was. A hit ad might coincide with increased sales, but it was up to the agency to demonstrate a connection between the two. Unless customers had to present the physical ad (often as a coupon)

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A-B Testing Part One: Optimizing User Experience (UX) for Websites

In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him what people think they want – and what they want

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