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LaunchUX Partners with accessiBe

What is ADA Website Compliance?

In between 2017 and 2018, the number of ADA lawsuits rose by nearly 200%. This is not because of a lack of compassion or because of businesses not caring, it is because of a lack of understanding. 

Signed into law in 1990, the Americans with Disabilities Act is there to protect the rights of those with disabilities, as well as providing them with equal opportunities. This is done by businesses and government agencies creating accommodations. When accommodations are not met, the door opens for a lawsuit. 

Who is accessiBe

LaunchUx has begun a partnership with accessiBe, a tool that will monitor your site and make it ADA compliant. In partnering with accessiBe, LaunchUX has become one of the few digital marketing agencies directly offering their clients a tool that will maintain their website’s ADA compliance. It will not only protect your business, but also will provide users with disabilities the chance to use your website to the fullest extent. 

As well as being ADA compliant, your website needs to be compliant with the Web Content Accessibility Guidelines. These guidelines lay out what your website should be doing to be more accessible. This includes how your website is perceived, how operable it is, how easy to understand it is, and how it works with assistive technology. Just like the ADA, the goal of the WCAG is to make the world, or in this case web, a more accessible place for those with disabilities. 

Who is at Risk

So who is the most at risk for getting hit with an ADA lawsuit over their website? Not all businesses are affected the same way by ADA lawsuits. Some businesses that may be more prone to being hit by these lawsuits can include: ecommerce businesses, restaurants and the food industry, the automotive industry, the finance industry, the healthcare industry, and the education industry. In order to protect your business, the best thing to do is to make your website ADA compliant. 

How Does accessiBe Work

accessiBe is a tool used to monitor your website and make it ADA compliant. This is done in a few different ways. accessiBe uses an interface and an AI-powered process to make your site not just ADA compliant, but also WCAG 2.1, Section 508, AODA, EN 301549, and IS 5568 compliant. The interface is session-based and allows users to either select from a disability profile with preset accommodations, or users can choose from available accommodations to best suit their needs. These accommodations will remain in place until the cache is cleared. accessiBe also utilizes an AI-powered process. acessiBe’s AI adjusts your website accordingly to work with adaptive technologies, such as screen readers and keyboard navigation. This would otherwise have to be done manually. With accessiBe’s advanced technology, your website is not actually changed in any way and does not collect and store user data, keeping your site the way you want it to be and your users protected. 

accessiBe is also easy to install. All that has to be done is that a line of JavaScript must be installed, and accessiBe does the rest. It will begin to scan your site and within 48 hours you will be compliant. LaunchUX actually handles this process for free so their customers do not have to worry about making website changes.

Join LaunchUX and accessiBe on a quest to make the world a more accessible place. Be a part of creating equal opportunities for everyone by making your website ADA compliant today. ADA compliance should be a priority for you and your business, big or small. 

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