How to Write for SEO in 2021

By The Experts in Website Development & Search Optimization

In an ever changing world, the way we write also changes. Writing SEO is no different. Search engine optimization, better known as SEO, is a way of getting your website the most exposure by making your content more desirable to search engines. Understanding how to write SEO in 2021 allows you to better your business and excel. 

Site Speed

One of the first things to consider when looking to optimize your website is site speed. Most users will click away from a website if it does not fully load within a few seconds. So, site speed is a very important part of SEO. The average site speed is about 2 seconds, so anything that takes longer than that to load is not going to be as effective as the competition that has a site that loads in 1 second. Making sure your site is loading fast is key in SEO. 

Headline

A good headline is an important part of SEO. A good headline is what draws in users and causes them to click to read more. Your headline should be easy to read and catch the attention of your target audience. 

Content

A key part of writing SEO is writing content. Your content not only has to be relevant, but also interesting to read. 

One way to produce content that is great for SEO is using keywords. Keywords allow search engines to find your content. While including your keywords is essential, it is important to not use them too much. Excessive keywords will not help your SEO but will make it look overfilled and sloppy. The most important place to put keywords is in your headline, as long as it flows smoothly and does not feel forced.

Links

Page links are also an important thing to include in when writing SEO as well. Page links demonstrate that a writer appreciates the work of other people and that you do your research.

As well as page links, writing for SEO should include research. When writing, you have to look at other sources and even case studies to better understand the topic you are writing about. Your content should reflect that you have a deep understanding of the information you are relaying to your users.

Another thing to remember when writing SEO is to write meaningful content. Search engines will not put shallow content at the top of their search results. Everything you write should have meaning and should help to reach your target audience. 

Meta Descriptions

Meta descriptions allow for users and search engines to understand what the topic of your website is and what to expect of it. Meta descriptions should be about 150-160 characters, including spaces, and should provide a brief description of what is on your website. It should contain keywords and draw in users. 

Title Tags

Title tags are what appear when you search for something on a search engine. They should provide a short description of your website. Title tags are between 50-60 characters, including spaces. Title tags are one of the many important parts of writing SEO. 

When writing for SEO, just like any writing, you have to have a good title. Your title is what draws in users and a title that includes your keywords is what brings your site to the top of search results. 

Headings are an important part of writing for SEO that differs from let’s say academic writing. Headings stick out on a page and help break up content to make it easier to read, while also making it easier for search engines to pick out keywords. Headings are a great way to set your website apart from the competition. 

Conclusion 

Writing for SEO is not always easy. Understanding how to write it though makes the process simpler. Writing for SEO is all about writing for your audience and once you understand how to write for users and for search engines, you’re golden. Contact us

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