Everyone knows that content is the key to a successful website. If you want people to read about your product or service, you need to be engaging. The more interactive your content is, the more likely you are to secure a new lead or make a sale. Luckily, there are several small things you can do to enhance the user experience on your website that can make a big impact on how it performs.
Start by Making a Responsive Website
People browse the internet on a wider range of devices than they did in the past, making responsive website design more important than ever. A responsive website will automatically adjust based on the device and screen size accessing it. This ensures all your content is properly displayed to the user.
According to socPub, 57% of users won’t recommend businesses with poor mobile sites. Before you begin adjusting your content to boost engagement, make sure your site is accessible and responsive.
Build an Attractive Website with Clear Information
When building a new website, many people tend to focus on efficiency, rather than creating a unique design. The truth is that you need both if you want to stand out from the competition. Your company is one-of-a-kind and your website needs to reflect that. One study showed that 38% of people will stop interacting with websites that have unattractive layouts.
While the overall look of your website is important to the user experience, you also need your content to be efficient. For example, 39% of people will also stop interacting with a site if it takes too long to load.
You may need to experiment with a few different designs and layouts before finding the most efficient one. Test different landing pages and strategies, then modify the rest of your content to give you the best conversion rate.
Give People a Reason to Be on Your Website
If you want to improve the user experience UX of a website, you need to give people a reason to interact. The most effective interactive designs don’t just have the user scrolling through blog posts. They utilize videos, animations, slides, comment sections, and reviews to keep people engaged longer.
Think about what sets your business apart from others in your industry and focus on that. Think about the information people need to know you are different and find unique ways to present that information. The goal is to give visitors a reason to choose your website over others to fulfill their needs.
Build a User Journey Map
Customer or user journey maps detail how your target customer learns about your services and makes a transaction. For a typical business, this will include the steps the customer is taking throughout the decision-making process, such as researching other brands or ordering product samples.
You can create a similar map to determine the ideal placement for your content and areas that could be more interactive. Start by visiting your website and taking notes. What are some of the first things you see as a visitor? The ideal landing page will have the most important content at the top of the page, then add interactive elements, followed by a strong call to action.
Encourage Social Media Use to Boost Engagement
Even if you don’t update your social media accounts regularly, social media can play a huge role in boosting your online visibility. One easy way to boost on-site interaction is to include social media sharing buttons on all your content. These buttons can easily be incorporated into the design of your website and encourage users to post your links on their personal social media.
Adding social elements to your website can also be a great way to keep people coming back. Comments sections on blog posts or displaying the latest reviews your business received are good starting points.
If you are active on social media, you may be able to incorporate your latest posts onto your website. Adding feeds can keep your website looking fresh and encourages users to also visit your social media accounts.
Interactive design is crucial if you want your website to stand out. The more engaging your content is, the more likely you are to attract customers and get the leads you want. To learn more ways to improve your content and conversion rate, please contact us today.