How effective is your website? Ideally, your website should be laid out simply, contain lots of valuable information, and entice customers to fill out your ‘contact us’ form or call you, but many websites fall short by making one of these five simple website mistakes. Let’s take a look at these web design fails so that you can avoid them.
Keep all the forms on your website extremely simple by only asking for the information you have to have. For most websites, this means you’ll have one form on your ‘contact us’ page so that customers can ask a question about a service or start the process of scheduling an appointment. This form should give a single text box for the customer’s full name, a text box for their email address, and a larger text box for their questions. You can also put an optional box for a phone number, but in today’s modern society, most customers prefer to be initially contacted by email and may not answer their phones for a phone number they do not recognize. In your initial email, you can answer their question, tell them about the service and request a phone number and the best time to call them to speak further.
Not Mobile Friendly
According to Statista, 33 percent of people who use the Internet do so on their cell phones, and mobile e-commerce is a 430+ billion dollar a year business. This means that if your site is not mobile-friendly, you’re doing your business a huge disservice and missing out on potential sales.
Because most website administrators and developers know that the majority of online searches and sales start from a cell phone, they go to great lengths to keep the website simple. In some cases, this means that there are more pictures and graphics than information, especially on the home page or splash page. The truth is that you still need a menu, and you still need to describe your business, its services, and how you help the customer. Not to mention, if you don’t have text on your website, you won’t rank high in the search engine results because you have too few SEO keywords and a poor human readability scores.
Too Many Popups
The ideal number of popups on a website is zero. This is because you do not want to discourage people from using your website by blocking the information your potential customers want to find behind a big popup that grays out the information, blocks the use of the site, and forces them to either click the ‘ok’ button or close your site.
The second popup you’d need is if the information on your site is expressly for people over a certain age, usually 18 or 21. This applies to websites that sell alcohol and tobacco or provide mature content and is required by law.
Other than those two notifications, you should not have anything else on your website that obscures the view. This includes automatically opening message windows, email sign-up forms, ‘no, don’t go’ boxes when someone moves their mouse toward the top of the page, and ‘get notifications’ for this website boxes. Just remember, the more difficult you make it to read the information on your website, the more likely the individual is to close your website and find someone else.
Effective Website Design with LaunchUX
If you need a simple, yet effective website that entices new customers to order your products or services, Launchux can help you. We will research your business and the industry, design your website and ensure it has high-quality content that attracts and retains customers. To learn more, contact us today.