A-B Testing Part Two: Split-Testing for Social Media
For much of the history of advertising, it has been very difficult to identify exactly how successful a campaign actually was. A hit ad might coincide with increased sales, but it was up to the agency to demonstrate a connection between the two. Unless customers had...
A-B Testing Part One: Optimizing User Experience (UX) for Websites
In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him...
Your Website Needs an SSL
Secure Socket Layer (SSL) is the security backbone to all Sites on the web. It is a data protection protocol that helps to safeguard sensitive information while they are transmitted globally. It creates a secure connection between web browsers and servers, server to...
Parents, Teens and Social Media Part 3: Fifty-One Quotes
[On June 19, Nathan Neil and Janelle DelSignore of LaunchUX had the privilege of leading a presentation titled “Parent Power – Social Media” to an audience of concerned parents, grandparents and others. The candid discussion included statistics and tips intended to...
Parents, Teens and Social Media Part 2: Five Things To Know
[On June 19, Nathan Neil and Janelle DelSignore of LaunchUX had the privilege of leading a presentation titled “Parent Power – Social Media” to an audience of concerned parents, grandparents and others. The candid discussion included statistics and tips intended to...About Us
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