Three mobile trends are converging at this moment, and the fallout is drastically changing the landscape of mobile engagement. First, Apple is making it increasingly difficult to get an app approved into its store. Second, Google is making mobile-optimization a priority for SEO. Third, mobile searches are making up an ever-increasing percentage of web activity. …
Mobile Sites Vs. Apps: What’s Best for Your Business? Read More »
Social Media Coach A Social Media Marketing Coach can be a powerful ally for business owners who want to strengthen their social media presence, but either aren’t sure where to start or want to make sure that they are using the optimal strategies for their chosen platforms. These stakes are especially high for solopreneurs, local …
5 Web Hosting Questions As with any business contract, it is important to ask questions that clarify the services being offered, who is responsible for various aspects of the operation and what measures are in place in case the “worst” happens. However, many people fail to ask even basic questions regarding the terms of their …
Five Questions You Should Ask Your Web Hosting Provider Before Your Site Goes Live Read More »
How many Facebook likes should I have? “I need more Facebook Likes” is a thought every business owner has. Knowing the importance of having a Facebook is something almost all business owners understand. The goal of Facebook is to provide relevant & engaging content that reaches Facebook users- keeping you top of mind. One thing …
Beyond Keywords It’s no secret that Google sets the general standards for online search, but identifying those standards can be a bit more cryptic, and meeting those standards can be even more challenging. The internet has come a long way from the days of long, repeating strings of keywords at the bottom of geocities pages …
Four Things That are Affecting Your Website’s Search Ranking Read More »
Videos can be a valuable – and easy – component to incorporate into your content marketing strategy, especially if you already have an established social media presence to serve as your distribution channel. A variety of marketing and technology trends have finally converged to make this the ideal time for your business or organization to …
Four Reasons Why Videos and Social Media are So Effective Together Read More »
The modern customer has developed a very high resistance to advertising. As soon as they suspect that someone is trying to sell them something, they dig in their heels and take a defensive stance. While the claims made in advertising might be technically accurate, there is zero expectation of objectivity, and the skeptical consumer can …
Establishing your brand is your best chance at taking control of your presence in the marketplace and telling your customers – and your competitors – who you are. Sometimes branding is dismissed by fledgling business owners as a vanity project or a marketing gimmick, but the truth is that it is a fundamental component of …
