Beyond Keywords It’s no secret that Google sets the general standards for online search, but identifying those standards can be a bit more cryptic, and meeting those standards can be even more challenging. The internet has come a long way from the days of long, repeating strings of keywords at the bottom of geocities pages …
Four Things That are Affecting Your Website’s Search Ranking Read More »
Videos can be a valuable – and easy – component to incorporate into your content marketing strategy, especially if you already have an established social media presence to serve as your distribution channel. A variety of marketing and technology trends have finally converged to make this the ideal time for your business or organization to …
Four Reasons Why Videos and Social Media are So Effective Together Read More »
The modern customer has developed a very high resistance to advertising. As soon as they suspect that someone is trying to sell them something, they dig in their heels and take a defensive stance. While the claims made in advertising might be technically accurate, there is zero expectation of objectivity, and the skeptical consumer can …
Establishing your brand is your best chance at taking control of your presence in the marketplace and telling your customers – and your competitors – who you are. Sometimes branding is dismissed by fledgling business owners as a vanity project or a marketing gimmick, but the truth is that it is a fundamental component of …
