5 Questions For Your Next SEO Meeting
Search engine optimization, or SEO, is the process of using data and web trends to boost your company’s online presence. When used correctly, SEO can help you experience increases in organic traffic, qualified leads, and hopefully, revenue. While many understand the power of SEO, not everyone actually knows best practices. As a business owner, you […]
A State of Perpetual Optimization: Three Axioms of SEO
Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and promotions within their company. During this time, we will […]
Case Study: Fastest Web Hosting
Page load speed is a critical factor that search engines use to determine ranking and end users experience firsthand. This case study demonstrates how LaunchUX offers better page load speeds than two national competitors and what that means for our web hosting clients. Why Does Page Load Speed Matter? For a professional website, there are […]
CASE STUDY: Franklin County Free Press
Franklin County Free Press, an independent news website serving Franklin County, Pennsylvania, was launched by founder/editor/reporter Vicky Taylor with the ambitious goal of providing residents with free and easy-to-access local news. Taylor, who produces and edits the majority of the content, and her small team of contributors post articles several times per day, and the […]
Why LaunchUX Recommends WordPress
It shouldn’t come as a surprise to most people that WordPress is the most popular Content Management System (CMS). It’s a great tool for creating and managing your website, and any company can benefit from its features. When creating a website there are so many CMSs to choose from each with their own pros and […]
Benefits of Subscription-based Websites
Subscription-based websites are becoming more popular for business owners. There are many reasons for businesses to build membership sites: supply replenishment, creating a private area for your customers, creating a stable income, creating relationships with customers, easier forecasting, and much more. And subscription-based websites are very convenient for your customers as well. The majority of […]
E-commerce is Critical During the COVID-19 Pandemic
For a while now, consumers have been embracing the convenience of online shopping. It’s one of the primary reasons why malls are closing in favor of Amazon and other large online retailers. But for small and medium-sized businesses that rely on local residents for sales, it’s possible that there hadn’t been a need to have […]
How To Increase eCommerce Sales
Increasing ecommerce sales is a very important goal for every company that has online sales. Fortunately there are plenty of tactics to boost ecommerce sales – many of these tactics can be implemented immediately and others are more of a long term solution for increasing sales. Here are some important topics to consider: Increasing ecommerce […]
Local SEO Tips for Small Business Owners
Local SEO is the optimization of a website for local search results. Smaller businesses who only have local clients should be focusing their local SEO. Four reasons why small businesses need local SEO: Helps you target locals. Local SEO is very important for mobile searches and it helps you grow local connections. Local SEO adds […]
Everything You Need to Succeed: Website Hosting Plans
How does a $10/month website become a $50/month website hosting fiasco? One add-on at a time. The major players in the web hosting world (you may have seen their Super Bowl ads) like to lure customers in with what at first seems to be a very attractive monthly website hosting rate, but it is quickly […]
