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A-B Testing Part One: Optimizing User Experience (UX) for Websites

In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him what people think they want – and what they want …

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Responsive design and web devices

Why you Need a Responsive Website Design

A responsive website is a user-friendly designed website that adapts itself dynamically on any device it is viewed on regardless of the screen size. It provides an optimal viewing experience, easy reading and navigation with less resizing, scrolling and panning among others. With the increasing usage rate of mobile devices, taking advantage of the technological …

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Industry Trends to Try: Instagram Stories

What was once thought of as a picture sharing platform, has evolved into something much greater. Instagram is a very creative and visual platform, that allows its users to share pictures, videos, and eye-catching content of all kinds. With the addition of Instagram Stories and Live videos, this is a wonderful platform for businesses of …

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Mobile Search Responsive Design

Mobile Searches are Dominating Web Traffic

We are becoming an increasingly mobile society and use our phones for almost everything.  With more usage of smartphones, the traffic to websites from traditional computers is dropping steeply.  In 2015, mobile traffic exceeded regular computer usage for the first time and it has only increased from that point.  An estimated 60% of all searches …

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Get Your Digital Marketing in Shape

Four Resolutions to Get Your Digital Branding in Shape This Year

A new year brings new determination to reinvent ourselves, and to commit now to a course of actions that will develop a part of ourselves that has either fallen into neglect or has been on the backburner so long we don’t remember putting it there. Every year, we resolve to lose weight, travel the world …

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mobile trends

Mobile Sites Vs. Apps: What’s Best for Your Business?

Three mobile trends are converging at this moment, and the fallout is drastically changing the landscape of mobile engagement. First, Apple is making it increasingly difficult to get an app approved into its store. Second, Google is making mobile-optimization a priority for SEO. Third, mobile searches are making up an ever-increasing percentage of web activity. …

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