Website Launch Checklist

Buckle up, because when it comes to launching your website into the world wide web, there are some things you need to check, and then double check. Setting up and launching your website is no easy task, so when it goes live you want to make sure that it is the best that it can […]

How to Build Backlinks Correctly

SEO is not for the faint of heart. There are a lot of different aspects that go into getting a website front and center on Google. Link building is a great way to expand your reach and make an impression on a greater audience. Building backlinks in particular though, can be tricky.When your website is […]

Google’s June 2021 Core Update and Why You Should Care

As we trek through 2021, it becomes time for Google to put out another update. But why should you care? For one, Google is the most visited website in the world. This may seem obsolete, but because of Google’s power, they affect a lot of other websites, specifically finding other websites. Google uses an algorithm […]

Key Insights Prove that Infographics are Effective in Conveying Information

We all know what infographics are. They are images that depict information. But do you know why infographics are such an important tool to utilize? Oftentimes when we think of infographics we may think, “eh, what is the big deal? I could have read that as plain text and gotten the same experience”. But infographics […]

Importance of Internal Links

puzzle pieces linking together

When it comes to the basics of search engine optimization, or SEO, one of the hot topic words to know is links. Links are incredibly important when it comes to your website’s search engine optimization. Links are part of what leads search engines like Google to your website. There are two main types of links […]

Welcome to the Front of the Internet: a LaunchUX eBook

Spring 2021, LaunchUX had an idea. We wondered how we could help out businesses in a way that is accessible to anyone. So Welcome to the Front of the Internet was born.  In Welcome to the Internet, we explore the, what can seem to be, hostile alien territory that is search engine optimization, or SEO. […]

On-Page vs. Off-Page SEO

Post it notes on desk

When you think of search engine optimization, or SEO, you probably think of on-page SEO. However, there is more than one type of SEO. Different types of SEO do different things and attract users in different ways, so understanding the different types of SEO can greatly help your business.  What is on-page SEO?     On-page […]

How to Write for SEO in 2021

In an ever changing world, the way we write also changes. Writing SEO is no different. Search engine optimization, better known as SEO, is a way of getting your website the most exposure by making your content more desirable to search engines. Understanding how to write SEO in 2021 allows you to better your business […]

5 Questions For Your Next SEO Meeting

Search engine optimization, or SEO, is the process of using data and web trends to boost your company’s online presence. When used correctly, SEO can help you experience increases in organic traffic, qualified leads, and hopefully, revenue. While many understand the power of SEO, not everyone actually knows best practices. As a business owner, you […]

A State of Perpetual Optimization: Three Axioms of SEO

search engine optimization

Every month we have a meeting with one of our long-term search engine optimization, social media and content marketing clients. We open by casually catching up and discussing what is going on in their world. Topics may include information such as employee achievements, industry-specific certifications and  promotions within their company. During this time, we will […]