Featured

The Impact of Geofencing Technology

This story was featured in the Fall edition of The Urban Connection Central PA’s leading publication for diversity, inclusion and multicultural news. To get the strongest impact for a business, non-profit, or recruiting effort a look at geofencing technology is likely the most powerful method of getting your message to the right individuals.  The internet has …

The Impact of Geofencing Technology Read More »

Hiring Experts: The Parable of the Digital Marketer and the Broken Toilet

In July of 2019, Nathan Neil, the founder and primary project manager of LaunchUX had a problem: His toilet was very much broken. From previous work that he had done on his home, he already had a contractor on call. However, the contractor was unavailable at that exact moment, so rather than wait, Nathan made …

Hiring Experts: The Parable of the Digital Marketer and the Broken Toilet Read More »

professional blogs

The Benefits of Blogs for Search Engine Optimization and Content Marketing

As part of our content marketing services, LaunchUX writes, optimizes and maintains blogs for some of our clients. We primarily write them for regional companies in specialized, highly competitive fields where enhancing SEO rankings and establishing expertise are equally important. And blogs are a great way to achieve both. At LaunchUX, we understand that you …

The Benefits of Blogs for Search Engine Optimization and Content Marketing Read More »

Google My Business Part Two: Google Versus Facebook – or – Search Goes Social

In his book “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” author Scott Galloway makes the case that it is very difficult for the average person to get through the day without interacting with at least one of these companies. Many people interact with all four of these companies regularly. These companies …

Google My Business Part Two: Google Versus Facebook – or – Search Goes Social Read More »

Google Search Experts

Google My Business Part One: Better Search Ranking, Better Search Results

We’ve spoken before on this blog about Google’s long-view approach towards overall web optimization, which rewards: “Secure, fast-loading websites that deliver quality, regularly-updated content whether it is accessed on a computer, a smartphone or a tablet while maintaining an active social media presence.” It’s a bit of a mouthful, but contained within that single (run-on) …

Google My Business Part One: Better Search Ranking, Better Search Results Read More »

Mobile Friendly Sites Have Never Been More Important

In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile usage on the rise and already dominating internet …

Mobile Friendly Sites Have Never Been More Important Read More »

A-B Testing Part One: Optimizing User Experience (UX) for Websites

In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him what people think they want – and what they want …

A-B Testing Part One: Optimizing User Experience (UX) for Websites Read More »

Scroll to Top