The Impact of Site Speed
With the increasing competition in the online world, business professionals are more curious to know the best tactics to ensure audience satisfaction. They are looking for new SEO matric to boost their online presence; but beyond all, they often forget to manage their...
Mobile Friendly Sites Have Never Been More Important
In 2016, it was reported that 51.3% of website traffic came from mobile devices such as smartphones or tablets. The typical computer usage in that year was 48.7%. It is nearly 2019 and not surprisingly it is estimated that mobile usage is now nearing 60%. With mobile...
A-B Testing Part Two: Split-Testing for Social Media
For much of the history of advertising, it has been very difficult to identify exactly how successful a campaign actually was. A hit ad might coincide with increased sales, but it was up to the agency to demonstrate a connection between the two. Unless customers had...
A-B Testing Part One: Optimizing User Experience (UX) for Websites
In his book “Why We Buy: The Science of Shopping,” Paco Underhill revealed (with meticulous research) how people actually behave in retail stores. He didn’t do it by asking them to fill out surveys about the retail shopping experience. That would have only told him...About Us
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