It can be tempting, given the importance of a strong content strategy, to use aggregator sites or reuse industry articles on your website’s blog. It is good content, after all, right? It could be great content, but if it is not original it is worthless to your SEO strategy. In fact, chances are you are hurting the very thing you are trying to improve, search ranking.
Don’t make your Google Relationship Complicated
Duplicate content can negatively impact a website’s search engine optimization (SEO) because it can make it difficult for search engines to determine which version of the content is most relevant to a given search query. This can result in search engines being unable to properly index the content, which can lead to lower rankings for the website.
Additionally, if a website has multiple pages with identical or very similar content, it may be seen as spammy or low-quality by search engines, which can also hurt the site’s rankings. It is generally best to avoid publishing duplicate content on a website, as it can harm the site’s SEO and user experience.
Developing Original Blog Content
There are a few methods that can be helpful for producing original blog content. These seven suggestions are a reliable formula for developing a strong and unique content strategy.
- Research: Conduct thorough research on a topic to ensure that your content is well-informed and accurate. This can help you identify unique angles and perspectives to write about.
- Brainstorm: Consider using a brainstorming technique, such as mind mapping, to generate ideas for your blog.
- Stay up-to-date: Keep track of industry trends and news so that you can write about current events and hot topics.
- Use your own experiences: Share personal anecdotes or experiences related to your blog’s topic to add a unique perspective to your content.
- Write about underrepresented topics: Consider writing about topics that are not widely covered in your industry to provide a fresh perspective.
- Collaborate: Consider partnering with other industry experts or thought leaders to write a guest post or co-author a blog.
- Use visual aids: Include images, videos, and other media in your blog to break up the text and make the content more engaging.
By using a combination of these methods, you can produce original and engaging blog content that resonates with your audience.