Social media has exploded in popularity over the past couple of years, and this growth isn’t slowing down anytime soon. With that said, there is a lot to keep up with when it comes to trends in social media. Rather than try and keep track of a single trend, you need to be watching for what’s next all the time. If you’re busy trying to keep an eye on one thing, how can you focus on the next? You can’t. You have to be thinking ahead rather than working hard to catch up all the time. In this article, we will discuss social media trends to watch for in 2023.
Marketers and influencers are growing ever skeptical of “authentic” social media accounts as bots and purchased followers continue to run rampant. In light of this, the authenticity crisis begins a shift towards an entirely new standard for online communication based on honesty and openness. Brands that embrace these values emerge as the faces of a new form of authentic communication popularized by millennials – primarily those belonging to Generation Z – and those that don’t adapt risk being left behind.
TikTok is a short video app that’s popular with teens and young adults. It was launched in 2016 and has grown rapidly since then. In fact, it’s the second-most downloaded app in the U.S. behind YouTube, according to ComScore. TikTok has also surpassed Twitter in terms of monthly active users worldwide, according to research firm eMarketer.
The app’s popularity continues to grow as more people discover how fun it can be to create short videos or lip syncs using music from popular artists. While TikTok started out as an app for creating funny videos with friends or family members, it has become a place where people can connect with others who share similar interests or hobbies – like dance or singing – which could lead to new friendships down the road.
The Human Touch
In the last decade, social media has become one of the essential tools for companies to market their products and services. As we approach 2023, it’s time to look at what lies ahead in terms of social media trends.
The first thing that comes to mind is the human touch. Marketers have been trying to figure out ways to leverage artificial intelligence (AI) and machine learning algorithms for their businesses. However, it seems like people still want a human touch in their interactions with brands.
For example, if you buy a product from Amazon, you might want someone from customer service to call you or email you with follow-up questions about your experience with the product or service. With AI and machine learning algorithms, this can be done easily without any human intervention.
However, consumers still want a personal touch when interacting with brands. In fact, studies show that customers who receive personalized communications are more likely to make purchases than those who don’t get personalized messages from companies. This trend will continue in 2023 as well as beyond it because consumers want businesses that understand them personally rather than treating them like numbers on paper or digits on screens.
Consumers have gotten more comfortable buying items online, but they still want to see them in person before making a purchase. This has led to an increase in one-click purchases, where users can buy an item directly from a social media post without leaving the platform. Instagram recently rolled out this feature with Instagram Shoppable Tags, allowing users to instantly add products to their shopping cart after clicking on tags like #BuyNow or #ShopNow.
Social commerce is nothing new, but it’s going mainstream as people become more comfortable buying directly from social platforms like Instagram and Pinterest. This has been helped along by improvements in payment security and fraud prevention systems. For example, PayPal recently announced plans to launch a new feature that allows shoppers to check out without leaving their page or app.
Live Video Rooms Are Gaining Traction
One of the biggest trends in live video is that people want to watch others “live” as they broadcast their content. This idea was pioneered by Periscope and then later adopted by other platforms like Facebook Live, YouTube Live, and Twitch.
While these platforms have been around for years, they didn’t see widespread adoption until recently because they were clunky or hard to use. Nowadays, however, people are willing to put up with some minor technical difficulties if the content is good enough – especially if it’s free!
As more users get on board with live video rooms (which are similar to podcasts), we will see more brands make the leap from traditional podcasts into this space.
Increased Focus On User Experience
The marketing giants have been working hard on improving their products over the past few years, driving up user engagement and making them more enjoyable for users. For example, Facebook has introduced features like Moments, which allows users to share photos with friends in a single album and Instagram introduced Stories, which lets people post photos and videos that disappear after 24 hours.
There’s also been a big focus on making these platforms more mobile friendly. Most recently Instagram announced that they would be launching a service called IGTV – this will allow users to upload longer videos (up to an hour) directly through their app. This is being launched as an alternative service to YouTube which has become increasingly popular among younger generations who prefer watching longer form content on their phones rather than desktop computers.
Meta Continues to Chase Trends
In 2022, meta became the new black. The idea behind meta is that you should be able to use data from one platform to optimize another platform. For example, if you want more followers on Instagram, you can use Facebook’s user base to find people who are likely to follow you on Instagram based on their interests and demographics. This allows marketers to target people who are likely to convert based on their previous purchases or social media activity instead of just guessing at who might be interested in their product or service. As this trend continues into 2023, marketers will be able to use social media as a way to drive traffic from one platform onto another without having to pay for advertising space on each individual platform separately.
It’s tough to predict what will happen with social media over the next decade, but we believe the importance of online communities will only become more pronounced. Even if that kind of connection doesn’t appeal to you, there’s one thing that you can remember-the tools available to us today are a blessing compared to what we had just a few decades ago. And who knows, maybe social media in 2023 will allow all of us to more accurately reflect our identity, interests, and values.